Need to know what's going on with your website and your digital marketing strategy? Do you know who is looking at your website, where your visitors come from, whether they fall within your target market and demographic? Are they from the geographical area you serve? Google analytics, as well as Facebook stats are available to break down all the information you may need about your website and your marketing.
Google Analytics provides detailed information about your website, enabling you to build a deeper understanding of your customers using a set of tools to analyse data for your your business: which pages are accessed the most, your audience demographics broken down in various ways - gender, age, geo-location, and many others; where your traffic is sourced - from social media, search, direct; how your audience browses - mobile, tablet, computer; keywords most used to access your website, and a wide range of other information.
Analytics will enable you to understand your site and better evaluate the performance of your marketing, content, products and more. It makes it easy to understand how your site users engage with your content so that you know what is working and what not. It alkso analyses your sales performance.
Analytics turns your data into insights - with detailed reporting tools, intelligent data analysis and more.
Facebook provides statistical information about your post reach, post engagement and more, enabling you to determine the effectiveness of your social media activities.
Contact us for more information about our analytics tools.